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EMAX CASE STUDIES
PATIENT PATHWAY AND HCP REFERRAL MAPPING FOR A CARDIOLOGY DEVICE IN AUSTRALIA
OBJECTIVE
To help our client identify barriers along both the patient journey and HCP referral pathway that would prevent eligible patients in Australia receiving a cardiology device.
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PROJECT APPROACH
We conducted 15 in-depth interviews with general cardiologists across multiple Australian cities and 16 face-to-face patient interviews.
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OUTPUTS
The in-depth research programme ensured we were able to generate a plethora of insights into questions such as:
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What HCPs are patients seeing at different stages of their disease journey?
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What is the nature of the patient-HCP interaction, at diagnosis, initiation and later on in their treatment?
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What information do HCPs share with their patients and how do patients interpret them?
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What is the emotional journey patients go on and how does this affect their treatment choices?
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What factors drive treatment recommendations from HCPs and what factors drive patients’ treatment preferences?
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What are the reasons why HCPs are not recommending the client’s product in greater numbers?
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What specific actions from the client could address these barriers?
We summarised these findings, conclusions and recommendations in an in-depth report and an executive summary and presented the conclusions and recommendations in two sessions to the client’s team.