EMAX CASE STUDIES

PATIENT PATHWAY AND HCP REFERRAL MAPPING FOR A CARDIOLOGY DEVICE IN AUSTRALIA

OBJECTIVE

To help our client identify barriers along both the patient journey and HCP referral pathway that would prevent eligible patients in Australia receiving a cardiology device.

PROJECT APPROACH

We conducted 15 in-depth interviews with general cardiologists across multiple Australian cities and 16 face-to-face patient interviews.

OUTPUTS

The in-depth research programme ensured we were able to generate a plethora of insights into questions such as:

  • What HCPs are patients seeing at different stages of their disease journey?

  • What is the nature of the patient-HCP interaction, at diagnosis, initiation and later on in their treatment?

  • What information do HCPs share with their patients and how do patients interpret them?

  • What is the emotional journey patients go on and how does this affect their treatment choices?

  • What factors drive treatment recommendations from HCPs and what factors drive patients’ treatment preferences?

  • What are the reasons why HCPs are not recommending the client’s product in greater numbers?

  • What specific actions from the client could address these barriers?
     

We summarised these findings, conclusions and recommendations in an in-depth report and an executive summary and presented the conclusions and recommendations in two sessions to the client’s team.